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Direct Marketing Opt-Out Letter Template
How to require organisation to stop processing data for direct marketing — what to include, your legal rights, and a free letter generator.
← All Letter Templates · Data Protection & GDPR · Last updated 18 August 2026
This is free rights guidance, not legal advice. For advice specific to your situation, see our About page or contact Citizens Advice.
If you need to require organisation to stop processing data for direct marketing, a written letter is the recommended first step — it creates a clear record and shows you're pursuing the matter formally. Below is what a strong direct marketing opt-out letter should include, plus a free tool to generate yours.
What this letter needs to cover
- Reference Article 21 UK GDPR absolute right to object to direct marketing
- State this right must be honoured immediately
- Request written confirmation that data will no longer be used for marketing
- Note right to complain to ICO if the request is not honoured
See our full letter template library for related templates, or use our free checkers for guidance specific to your situation.
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